Privacy Policy

Last updated: January 2026

Welcome to 12questions.us (the "Website"), a casino and gambling affiliate website providing reviews and information on the top 20 betting sites in the UK, including free betting offers. This Privacy Policy explains how we collect, use, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Age Notice: This Website is intended for individuals aged 18 and over. We do not knowingly collect data from minors. Please gamble responsibly.

Information We Collect

We may collect the following types of information:

• Personal Information: Your name and email address, only if you voluntarily provide them (e.g., via a contact form or newsletter subscription).
• IP Address: Collected automatically for security, analytics, and fraud prevention purposes.
• Cookies: Small data files stored on your device to enhance your browsing experience (see our Cookie Policy below).
• Usage Data: Information about how you interact with the Website, including pages visited, time spent on pages, browser type, device information, and referral sources.

How We Use Information

We use the information we collect for the following purposes:

• Analytics: To understand how visitors use the Website and to monitor its performance.
• Affiliate Tracking: To track referrals to third-party betting and casino operators so we can earn commissions on qualifying activity. This involves the use of tracking cookies and links.
• Site Improvement: To improve our content, functionality, and user experience.
• Communication: To respond to enquiries and, where you have consented, to send newsletters or updates.
• Legal Compliance: To comply with applicable laws and regulations.

We rely on legitimate interests (for analytics and affiliate tracking) and consent (where required, e.g., for non-essential cookies and marketing communications) as our lawful bases for processing.

Cookie Policy

We use the following types of cookies:

• Essential Cookies: Necessary for the Website to function properly. These cannot be disabled.
• Analytics Cookies: Help us understand visitor behaviour (e.g., Google Analytics).
• Affiliate/Tracking Cookies: Placed when you click links to third-party betting sites, allowing operators to attribute your referral to us.
• Preference Cookies: Remember your settings and choices on the Website.

Opt-Out Options: You can manage or disable cookies through your browser settings at any time. You may also use our cookie consent banner to accept or reject non-essential cookies. Note that disabling certain cookies may affect the functionality of the Website. To opt out of Google Analytics, visit Google's opt-out page.

Third-Party Links

This Website contains links to third-party casino, betting, and gambling operator websites as part of our affiliate partnerships. When you click on these links, you will be redirected to websites operated by third parties.

We do not control, and are not responsible for, the privacy practices, content, or data handling of these third-party websites. We strongly encourage you to review the privacy policy of any third-party site before providing your personal information. All gambling operators we feature are licensed by the UK Gambling Commission.

Your Rights

Under the UK GDPR and Data Protection Act 2018, you have the following rights:

• Right of Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your personal data ("right to be forgotten").
• Right to Restriction: Request that we limit how we process your data.
• Right to Data Portability: Request your data in a structured, machine-readable format.
• Right to Object: Object to processing based on legitimate interests, including direct marketing.
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us using the details below. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

If you are visiting from outside the UK, additional rights may apply under your local laws (e.g., the EU GDPR or, for California residents, the CCPA/CPRA, including the right to opt out of the sale or sharing of personal information).

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy:

• Contact details provided via forms: up to 12 months after our last correspondence, unless a longer period is required by law.
• Analytics and usage data: up to 26 months, after which it is anonymised or deleted.
• Cookie data: retained according to each cookie's lifespan, as indicated in our cookie consent tool.

When data is no longer needed, it is securely deleted or anonymised.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us at:

Email: privacy@12questions.us

We aim to respond to all requests within 30 days, as required by UK data protection law.